Social media design for
Sakana Sushi
Objective:
To establish Sakana Sushi, a Brazilian sushi brand, as a premium destination for fresh, high-quality Japanese cuisine. The campaign focused on boosting engagement, increasing orders, and creating a culturally authentic yet modern visual identity.
Key Elements:
- Localized Content: Posts in Portuguese catered to the Brazilian audience, using phrases like “Do mar direto para o seu prato!” (From the sea straight to your plate!) and “Hoje é dia de sushi” (Today is sushi day).
- Cultural Aesthetics: Combined Japanese-inspired elements (red accents, traditional kanji) with modern minimalism, creating a balance of authenticity and appeal.
- Content Strategy:
- Product Focus: High-quality visuals showcased sushi, sashimi, poke bowls, and temaki, highlighting freshness and presentation.
- Call-to-Action: Strong CTAs like “Peça agora” (Order now) encouraged immediate orders.
- Delivery Promotion: Posts emphasized convenient delivery services, with visuals of scooters and packaging.
- Experience Appeal: Phrases like “Explosão de sabores” (Explosion of flavors) invited customers to indulge in unique culinary experiences.
Results:
- Engagement Growth: Interactive, visually appealing posts increased likes and comments by 30%.
- Sales Boost: Focus on delivery and clear CTAs led to a 20% rise in online orders.
- Stronger Brand Identity: The blend of Japanese elements and localized messaging positioned Sakana Sushi as a trusted and modern sushi brand.
Takeaway:
This campaign demonstrated the effectiveness of combining cultural authenticity, engaging visuals, and localized messaging to connect with the target audience and drive business growth.
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