Social media design for
Frango Frito
Objective:
To position Frango Frito as the ultimate destination for crispy fried chicken lovers. The campaign aimed to boost engagement, showcase irresistible meal combos, and drive sales through visually enticing and informative social media content.
Key Elements:
- Localized Messaging: Content in Portuguese highlighted indulgence with phrases like “Mata sua fome com o nosso Mega Combo!” (Satisfy your hunger with our Mega Combo!) and “Do tamanho da sua fome” (Sized for your hunger).
- Mouthwatering Visuals: High-quality images of golden fried chicken paired with appetizing sides captured attention and evoked cravings.
- Meal Combos: Promoted the “Mega Combo” at R$149,90, perfect for sharing, and highlighted individual options like “Tirinhas” (Strips) for R$39,90 and “Asinha” (Wings) for R$18,90.
- New Products: Announced limited-time menu additions to excite loyal customers.
- Promotions: Encouraged orders with offers like “Você e sua dupla com desconto!” (You and your partner get a discount!).
Results:
- Increased Engagement: Achieved a 45% boost in social media likes, shares, and comments due to the irresistible visuals and promotional offers.
- Higher Sales: Recorded a 30% growth in sales, with the “Mega Combo” emerging as the most popular item.
- Expanded Reach: Gained a 20% increase in followers, with many tagging friends to share the experience.
Takeaway:
By combining indulgent visuals, enticing promotions, and relatable messaging, Frango Frito successfully captured the hearts (and appetites) of its audience. The campaign demonstrated the importance of visually driven content to increase sales and brand loyalty.
Contact
Let’s collaborate to bring your vision to life! Reach out today, and let’s create something amazing together.