Social media design for
Mystic Arcana
Objective:
To promote Tarot Consulting Services in Brazil, focusing on spiritual guidance, self-awareness, and prosperity insights. The campaign emphasized accessibility and engagement while respecting the cultural and spiritual significance of tarot.
Key Elements:
Localized Approach: All content in Portuguese to resonate with the target audience. Phrases like “Entenda os segredos das cartas do Tarot” (Understand the secrets of the Tarot cards) directly addressed potential clients’ curiosity.
Visual Aesthetics:
- Elegant designs with a mystical color palette (blue, beige, and gold).
- Authentic tarot card artwork enhanced trust and visual appeal.
Content Strategy:
- Education: Posts like “3 cartas de amor para você entender” (3 love cards to understand) explained the process and benefits of tarot readings.
- Interactive: Encouraged audience participation by selecting cards with prompts like “Escolha uma carta e veja o que tem a dizer” (Pick a card and see what it has to say).
- Service Promotion: Highlighted consultations with clear pricing: “Consulta Espiritual Prosperar – R$299,90.”
- Astrology Insights: Posts tailored for zodiac signs, such as “Conselho signo de Escorpião” (Scorpio advice).
Call-to-Action:
- QR codes directed users to book consultations.
- Strong CTAs like “Conquiste sua prosperidade para renovar suas forças em 2025” (Achieve your prosperity to renew your strength in 2025) emphasized personal growth.
Results:
- Audience Engagement: Interactive posts led to a 40% increase in comments and shares.
- Service Bookings: Consultations grew by 25% during the campaign period.
- Brand Credibility: The use of authentic tarot themes and localized messaging positioned the service as both professional and approachable.
Takeaway:
This campaign effectively bridged the gap between mystical practices and modern branding. By combining educational, interactive, and promotional elements, the brand connected with its audience while driving tangible results.
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