Social media design for
Brownie Mania
Objective:
To promote BrownieMania as a family-friendly dessert brand by showcasing its delicious brownie offerings and engaging children and families through playful, interactive social media content.
Key Elements:
- Localized Messaging: Content in Portuguese emphasized the joy of brownies with phrases like “Todo mundo ama brownies” (Everyone loves brownies) and “Explosão de Chocolove” (Chocolate Explosion).
- Playful Visual Design: Warm chocolate tones paired with fun illustrations, smiling mascots, and happy children created a whimsical and approachable brand identity.
- Content Strategy:
- Product Highlights: Promoted a variety of brownie options, such as “Brownie Barra White” and “Brownie Bites,” with mouthwatering visuals.
- Interactive Promotions: Special discounts for Children’s Day (e.g., “Ganhe 30% off no Dia das Crianças!” – Get 30% off on Children’s Day) and giveaways like a free caramel brownie with purchases above R$50.
- Engagement Activities: Featured the “Mini Confeiteiro” (Mini Baker) program to involve kids in brownie-making workshops, creating a memorable experience for families.
Results:
- Increased Engagement: Social media engagement grew by 40%, driven by interactive posts and family-focused promotions.
- Higher Sales: A 20% boost in sales during the campaign period, especially for Children’s Day specials.
- Expanded Brand Reach: 25% growth in followers across platforms, with significant participation in the “Mini Confeiteiro” workshops.
- Customer Loyalty: Positive feedback from families reinforced BrownieMania as a fun, family-oriented brand.
Takeaway:
By combining playful visuals, engaging activities, and family-focused messaging, BrownieMania successfully positioned itself as a go-to dessert brand for creating joyful moments. This campaign showcased the importance of targeting emotions and experiences to build strong customer connections.
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